Selected Product Work

Product work across travel marketplaces, generative AI, social infrastructure, and internal operations. Select any project to read the full story.

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Scaling Prelude in Camden & PhillyA growth-minded nonprofit needed to land corporate internship partners faster in Camden and Philly. As AI Lead on a pro bono team, I stood up AI tooling for marketing cadence and shaped the GTM plan they could actually run.GTM StrategyB2B MarketingAI LeadFEB 2026 — JUN 2026IV.

Creator Itineraries Beyond HotelsCreators on a large travel marketplace could only affiliate hotels — incomplete trips, weaker engagement, churn. I led a multi-inventory itinerary pilot that ran at $1M GBV, with a modeled path to ~$23M a year.2-sided MarketplaceUX Research0 to 1New Revenue Stream2025III.

When Not to Build a Social GraphRetention was flat on a large travel platform, and “add social” was the easy answer. I ran the full discovery — architecture, experiments, investment model — and learned the most valuable lesson of building from zero to one.Software ArchitectureFull StackRoadmap DevelopmentA/B Testing2024II.

First GenAI Bet in TravelIn early 2023, a large travel marketplace had to decide whether GenAI belonged in core discovery — or wait and get disrupted. I led a controlled experiment that informed budget, trust & safety, and a 100M-impression positioning campaign.Gen AIFunnel OptimizationGo To MarketA/B Testing2023I.

Making Invoicing Observable & ScalableA major cloud computing provider's marketing ops was drowning in a manual Salesforce invoicing pipeline — no visibility, rising delinquencies. I built measurement, fixed the friction points, and cut delinquent payments ~30% while volume grew ~40%.KPI DevelopmentUser Research2019